No. 1
package design
Inspiration
When coming up with a company name “Us.” I wanted to place the focus on the relationship between two people. The emperor penguin is the brand’s spirit animal, which represents nature’s most endearing role reversal of courtship and breeding. Both the custom logotype and color palette borrow inspiration from the penguin.
Contraceptive Products onlyCondom, Contraceptive Gel, Contraceptive Pills
Contraceptive GelWhile the contraceptive gel is not yet available in the market, I wanted the package design for the bottle to be user-friendly and uncomplicated. The new gel applicator bottle by Us. has a silicone brush at its head and a calculated squeeze pump that pours out the correct dosage each time. The front of the bottle also has an impression for the thumb, providing grip when applying the gel to the back.
Contraceptive Gel Subscription KitThe kit delivers straight to your doorstep.
Contraceptive Gel Travel PacketsNow you can travel with the comfort of knowing you’ve packed your contraception.
Us. CondomsStatistics show that condoms are unrolled incorrectly (inside out). The new condom by Us. helps as a visual and tactile form that guides the user to use the product correctly, even in the heat of the moment or in the dark ;)
Us. Subscription KitsWhen you see the secondary packaging, all the different kits remind you in big bold letters that this is for Us.
DetailsA little humor and trivia to lighten the mood when collecting a sample for the sperm fertility test kit.
KitsCopy here serve as double innuendos for the various contraceptive items.
MockupsPosters feature quotes from real men airing their thoughts about masculinity. They are an extension of the brand I created, asking what does it mean to be a modern man?
MockupsIf only modern medicine could catch up to my reality. Male contraception will not be available in the market for another decade or so.
