No. 1
branding, ui
Dreamforce is the biggest annual event organized by Salesforce, drawing 40,000+ attendees in person to San Francisco and another 200,000+ attendees registered to attend online.
Deliverablesvisual identity for 2023, registration homepage
No. 2
holiday campaign
2024's holiday campaign revolved around the theme “Celebrate Together,” welcoming all to embrace the season and celebrate together in the heart of Pasadena.
Deliverables
2024 holiday campaign illustrations and design, print & digital
No. 3
branding, package design
When life gives you lemons, make a brief out of it. Us. is a self-initiated passion project that I created and worked on everything from naming to packaging. While male contraceptive methods don’t yet exist on the market, a designer can dream.
Deliverablesintelligent product line, subscription kits, app, identity, posters, copywriting, illustrations
No. 4
branding, UI / UX
This app created for the Us. intelligent product line is an extension of the identity I created. The app streamlines the ability for men to receive healthcare, in the palm of their hands.
Deliverablesintelligent product line, app, identity, copywriting, illustrations
No. 5
environmental
Following the tradition of Bodoni’s expansive landscape of type design, MIKE/SIERRA/TANGO highlights the value of typography in preserving diverse writing systems in a globally connected world.
Deliverablestype specimen posters
No. 6
branding
Atlanta Film Festival welcomes you to the Hollywood of the South. This project is a rebrand of ATLFF, an independent film festival that welcomes both established and new filmmakers. One of the many reasons I chose to rebrand this cultural institution was for its celebration of the independent spirit and inclusivity. ATLFF has sub-division prizes like the Pink Peach prize, awarded to LGBTQ films, and the New Mavericks award for female filmmakers.
DeliverablesLogotype, font, stationery, brochure, posters, copywriting
No. 7
font design
If I were a font, what would I look like? Rhees is a reflection of my favorite details of letterforms: ball terminals, slab serifs, and high contrast.
Deliverablesfont, poster
No. 8
art direction
The “post it or live it” campaign for Patagonia challenged individuals to live the outdoor adventures they share on Instagram. By encouraging followers to align their online personas with real-world action, the campaign fostered a more authentic connection to nature and reinforced the brand’s values of exploration and sustainability.
Deliverables print campaign
No. 9
branding, book design
Representation matters. This catalogue was designed for a hypothetical exhibition, In-between: Korean Contemporary Art Now. In Los Angeles, there are the Japanese American National Museum and the Chinese American Museum, but there is no museum dedicated to Korean Americans and/or Koreans.
book, posters, signage
Trim Size: 9” x 12"
