Portfolio ↓
No. 1
package design
When life gives you lemons, make a brief out of it. Us. is a self-initiated passion project that I created and worked on everything from naming to packaging. While male contraceptive methods don't yet exist on the market, a designer can dream.
Deliverablesintelligent product line, subscription kits, app, identity, posters, copywriting, illustrations
No. 2
UI / UX
This app created for the Us. intelligent product line is an extension of the identity I created. The app streamlines the ability for men to receive healthcare, in the palm of their hands.
Deliverablesintelligent product line, app, identity, copywriting, illustrations
No. 3
visual identity and ui
Dreamforce is the biggest annual event organized by Salesforce, drawing 40,000+ attendees in person to San Francisco and another 200,000+ attendees registered to attend online.
Deliverablesvisual identity for 2023, registration homepage
No. 4
identity system
Atlanta Film Festival welcomes you to the Hollywood of the South. This project is a rebrand of ATLFF, an independent film festival that welcomes both established and new filmmakers. One of the many reasons I chose to rebrand this cultural institution was for its celebration of the independent spirit and inclusivity. ATLFF has sub-division prizes like the Pink Peach prize, awarded to LGBTQ films, and the New Mavericks award for female filmmakers.
DeliverablesLogotype, font, stationery, brochure, posters, copywriting
No. 5
font design
If I were a font, what would I look like? Rhees is a reflection of my favorite details of letterforms: ball terminals, slab serifs, and high contrast.
Deliverablesfont, poster
No. 6
art direction
Put your money where your mouth is. “post it or live it” is a campaign created for Patagonia, a company that sells outdoor clothing and gear.
Deliverables print campaign for magazines
No. 7
book design
Representation matters. This catalogue was designed for a hypothetical exhibition, In-between: Korean Contemporary Art Now. In Los Angeles, there are the Japanese American National Museum and the Chinese American Museum, but there is no museum dedicated to Korean Americans and/or Koreans.
Deliverables
book, posters, signage
Trim Size: 9” x 12"
