No. 5
identity system
The Atlanta Film Festival (ATLFF) is an independent film festival that welcomes both established and new filmmakers. The festival celebrates the independent spirit and promotes inclusivity, with sub-division prizes like the Pink Peach prize, awarded to LGBT films, and the New Mavericks award for female filmmakers.
DeliverablesLogotype, font, stationery, brochure, posters, copywritingCreditsInstructor: Brad Bartlett
InspirationFilming in progress, the Academy Ratio as the grid for the custom typeface, "Fantastic Mr. Fox" directed by the 2020 ATLFF's special guest Wes Anderson
FontThe new identity system includes a bespoke font, and a pattern that was created from the academy ratio
MockupsSteps out of Metropolitan Atlanta Rapid Transit Authority (MARTA), Director Barry Jenkins giving a presentation as part of the Speaker Series
Stationery
ATLFF Letterhead
PostersFeaturing ATLFF's 2020 nominations for the Narrative Feature Films category
Festival Brochure
Red Carpet WalkDirector of "The Farewell," Lulu Wang, and the lead actress Awkwafina
Mobile TicketsIn an effort to be environment friendly, guests present their mobile passes via the festival app instead of carrying around printed ones.
PostersATLFF’s 2020 Special Presentation features director Wes Anderson. Anderson is known for his attention to detail and art direction, but the minimalist posters feature short copy for 3 films, leaving the viewers to their own imagination.
