No. 3
identity system and ui
Visual Identity
Foundational elements such as the event logo, 3D characters, and typefaces remained the same as the larger Salesforce brand. However, Dreamforce 2023 leaned into a unique color palette derived from national parks, and a whimsical application on the microsite.
Make it move!2023's visual system included motion and interaction as an additional brand element that further engaged users.
Under the HoodIn addition to the visual identity, our design required clear and concise documentation on each component both internally for our developers and externally for the Salesforce team.
Events App
2023's visual identity extended to the mobile events app, ensuring a consistent and cohesive user experience across the event.
